Applying Improv Comedy Principles to Business

Thursday, November 1, 2012
Improv comedy is a form of theater where a group of performers take the stage with nothing prepared in advance and use audience suggestions to instantly create comedy. If you've ever seen the TV show, 'Whose Line Is It Anyway?' you've seen improv comedy. Improv is fast, funny, and quite often ridiculous.
The first reaction people have to hearing about improv comedy being applies to business is, 'Come on now, business is serious. How can improv comedy apply to that?'
Well, the answer is quite simple. The key to successful improv is the willingness to take risks, the understanding of how to tap into your own creative resources, and the ability to listen to and work well with other people. Show me a person in business that wouldn't benefit from having the willingness to take risks, the ability to tap into their creativity, and the skill to listen and work with others.
An improviser must constantly take risks. The primary risk is stepping on stage with nothing prepared and trying to create something entertaining. Without embracing this risk, the improviser does nothing. In a similar fashion, a person in today's work force must push forward and try new ideas and methods. Without risk, there is no progress or innovation. Businesses that want to stay competitive require their people to keep pushing forward with new ideas. This can never be accomplished if people are not willing to take risks.
Creativity is often misconstrued as 'artistry.' In improv, it is clear that the performer needs to be creative. An improviser needs to generate interesting ideas immediately, without a moment's hesitation. While most artistic people are creative, creativity is about much more than art. Creativity is simply the ability to create. It is the ability to come up with something from nothing. It is the ability to create new ideas. These new ideas could be solutions to problems, innovative products, or new ways of handling clients. Just because artists are creative doesn't mean that other people can't benefit from creativity.
Unlike stand-up comedy, where the performer is alone, improv requires cooperation between two or more players. When one performer ignores his partners and does not involve them at all, he creates a disharmonious environment that tears at the group. The best improv happens when everyone is involved and there is a free flow of ideas that are supported and built upon by everyone. This attitude is the heart of communication. Whether talking to a co-worker, client, friend, or family member, the ability to openly and honestly listen to another person and incorporate their ideas is the key to building strong relationships.
The keys to effective improvisation are the same as the keys to success in just about any other area of life. It really should not be that surprising though; life, after all, is the ultimate improvisation.
Avish Parashar is a dynamic professional speaker who shows organizations and individuals how to get what they want using the Art and Science of improv comedy. He weaves together humorous stories, witty observations, and interactive exercises from improvisational comedy to get people laughing, learning, and motivated!

Making Money Without Being Perfect

Wednesday, October 24, 2012
Making Money Online Without Being Perfect (or Spending A Fortune!)
I've always been fascinated that you can make money in business without being perfect. Like horseshoes, just being close can make you a big winner.
I wish they had taught me this in a business class. I would have succeeded sooner. I've learned this from long experience.
I understand now that taking action makes me money. Trying to be perfect just makes me frustrated!
I think new people are often intimidated as they start a business, especially an Internet business. They're trying to learn everything and struggling to understand mountains of information. In the face of all that, it's easy to be overwhelmed and never really get started.
After all, if you can't understand everything and do a perfect job, you probably  shouldn't get started at all, right? (Sure... just give up on the idea of your own home based business and financial freedom and independence!)
Wrong! Very, very wrong.
The old saying, as I'm sure you've heard, goes like this: "If it's worth doing, it's worth doing right." The implication is that you should not attempt anything unless you can do it perfectly.
I am adamantly opposed to this idea. First, because I know there's a ton of things I do that are less than perfect, but are important to me anyway.
Some I do for pleasure - like playing golf. I'm nowhere close to perfect, but I enjoy the game.
Others I do for business - many of these pursuits don't work perfectly or, sometimes, even well. But, most of them make me money in spite of the imperfections.
My second objection is that the idea of never attempting anything unless we'll achieve perfection simply boils down to never attempting much of anything at all. Truly, achieving perfection in any one pursuit is the achievement of a lifetime.
One of the many reasons I love doing business on the Internet is the huge margin for error that exists. I can make a lot of mistakes and still profit. Your overhead (fixed costs) to be in business online is a $100 or less per month including your web hosting, merchant fees, etc.
To break even, we just have to make back that $100. Of course, all the money above the $100 mark is profit that goes in our pockets.
When we advertise our business, we won't always get it right the first or second time. But, even a bad ad will bring in some money. If you spend $100 to run an ad, you'll rarely lose the entire $100 unless you have a horrible ad being run to a completely incorrect list. A marginal ad will usually make you a profit.
A good ad will bring you huge profits. A great ad will bring you riches.
We all have to work to refine the good ads, but we get to make money even when we are testing and refining.
To make money, we don't need to be perfect. We just need to be taking consistent action to build our businesses.
Yours in success,
Shawn M. Casey

5 Ways to Boost Your Business Income

Wednesday, October 17, 2012
Profit in any business comes from your business turnover multiplied by your margins. In simple term,
Profits = Turnover x Margins
Turnover, in turns, is determined by the number of customers you have, multiplied by the number of transactions each customer had with you and the average dollar sale. Thus,
Turnover = Number of Customers x Number of Transactions x Average Dollar Sale
The number of customers you have depends on your lead generation and conversation rate of these leads. Thus,
Number of Customers = Lead Generation x Conversion Rate
By breaking down the process into small chunks, you will see that your business profit is governed by 5 variables, namely
1. lead generation
2. conversion rate
3. number of transaction
4. average dollar sale 5. margins
These experts worked out the formula and found that by doubling each of these factors, you can boost your business profits by an incredible 67%.
Putting Theory into Practice
When I first learned this formula, it seemed so simple that it was incredulous no one has taught me this before. Yet when I put the theory into practice, the result was truly remarkable. I started by making minor changes and adjustments to my normal practice and within 6 months saw a 20% increase in my turnover.
Summary
How much increased profit you can generate for your business depends on your ingenuity and creativity in improving your lead generation,conversion rate of your lead, the number of transaction per customer,the average dollar sale and your margins. Only these 5 factors,nothing else.

Finding Homes for Sale Means Getting Advice

Sunday, October 14, 2012
Homes for sale are displayed online and through various other formats. This makes it very easy for individuals to find the house that seems to be right for their needs. However, it is not a good idea to just make a purchase based off limited information. Rather, after using these tools to help you to locate the right property, it is critical to set your sights on finding a professional to guide you and to provide you with the advice you need. Doing so could help make all of the difference in your success in purchasing a dream home.

MLS Searches

A good place to start to find homes for sale is on the MLS system. The Multiple Listing Service used to be used solely by real estate agents who needed to find a system to communicate which properties were on the market and which were not. It allowed individuals from various organizations to know what was available and provided a solid amount of information about such properties. Now, many of the best companies provide individuals with access to these lists, not just licensed real estate agents.

Using them, you can narrow down the listings available to find those that fit your needs. This includes finding properties that are within your price range or have the features you need. You can even pinpoint lot size, home features and neighborhoods you are interested in buying property in. However, this is not a replacement for an agent.

Consider the Agent's Role

Once you find the homes you would like to look at, the agent can provide you access to that information. You will have no problem being able to tour them. However, that is not the only thing these professionals will do. They can help you to make a buying decision right for your specific needs. This includes considering factors such as the property's condition, price, and amenities.

The agent can help ensure you get concessions if there is damage that needs repair. The agent can help you to negotiate the price lower based on comparisons with the surrounding area. These professionals will work with you to determine if the home is a good match for you. After getting the deal, the agent works with you throughout the legal process of changing title ownership. He or she gives you advice and guidance through the process.

Finding homes for sale is the easy part. Finding properties that are right for your specific needs can be more challenging. The good news is you do not have to go through this process on your own. Rather, you just need to focus on having the right professional by your side through the process of locating and buying your next house.

How to Perform a Site Inspection Like a Pro

Wednesday, October 10, 2012
When a professional meeting, event or conference planner goes to evaluate the suitability of a venue for a client this is called a site inspection. There are three basic areas to be considered:
  • Appearance and accessibility of the location

  • Service and quality of catering

  • Amenities and special features.
  • Without a doubt, choosing a venue for your affair is the most significant aspect of the event planning process. No venue=no event. Choosing the proper setting for your organization is of paramount importance. If you find yourself in a position where you are unable to have a professional planner perform a venue inspection for you, the following checklists should get you started.
    Appearance & Accessibility (Outside)
  • When you initially approach the building, is the façade well maintained and pleasing to the eye? Is there someone available to greet you at the door and direct you where you need to go?

  • Is the location centered and roughly equidistant from the areas from which your guests will be traveling?

  • Is parking available for all of your guests? If not, is there a parking alternative outside the facility?
  • Appearance & Accessibility (Inside)
  • As you move inside, what is your impression of the inside of the facility? Wallpaper and paint well maintained? Carpets and floors clean?

  • Are there tables and chairs lying about from previous functions? At the very least, tables and chairs should stacked neatly and out of the way.

  • How far is the actual room where the event will be held from the entrance?

  • Will the room itself be spacious enough to accommodate all of your guests and still have room for at least ten more should your count unexpectantly increase?

  • Does the room have a built in sound system (if applicable)? Does the facility have in- house audiovisual equipment or will you need equipment from a rental agency?

  • Is the room clean and in good repair? Wallpaper and carpets well maintained? Any visible cracks, stains or tears?

  • Is the room well lit? If you need to darken the room for a presentation, make sure that the lights are adjustable.

  • Is there room for a registration or display table if applicable?
  • Service & Catering
  • What entrance do the waiters use to come in to set up the food? Make sure to stipulate that the catering tables be placed in a position where the waiters and guests will be able to have access, but also in a position where the wait staff will not have to pass in front of your speaker if they need to set-up during your program. (If you don't have a speaker presentation, this, of course, is a moot point.) The facility manager can assist you in making a decision.

  • How receptive was the staff to your request to view the facility? Were they pleasant and courteous? Did the facility manager greet you with a handshake and a smile upon your arrival at the venue?

  • Sometimes catering or banquet halls have an adjoining restaurant. This is a perfect opportunity to sample the facility's cuisine. Observe the attitude of the wait staff towards their customers. Do they seem pleasant and attentive? Are their uniforms neatly pressed? How often do they come back to check on your table? This is a fairly reliable indicator of the service that you will receive on the day of your event.

  • If the facility does not have an adjoining restaurant, you are perfectly within your rights to request a small sample tasting. Most facility managers should be happy to oblige.
  • Amenities & Special Features
  • Amenities may include any number of items such as a built in sound system, in house audiovisual equipment, valet parking, complementary floral arrangements, a mystery dinner theater or any special perk that sets that venue apart from others. It may be helpful for you to make a list of these features, so that you can compare the various sites that you have inspected. No facility is perfect. If you look hard enough, you are bound to find some small flaw in service or in the maintenance of the building. Use the following checklists as a guide for evaluating the facility as a whole. Don't drive yourself crazy looking for every rip and tear! Only you can decide what type of venue is right for your event. If you are fortunate enough to find a venue that meets all of your requirements and fits within your budget, you've hit the goldmine! However, this may not always be the case and some form of compromise may be required. For instance, you may choose one venue over another because it is more conveniently located for your guests, although you may have felt that the other site was more elegant. Only you can determine what factors will come into play when making your final decision.
  • Just remember the basics. The following should never be compromised:
    1. Cleanliness and proper maintenance of the facility both inside and outside.
    2. Convenience and accessibility of location.
    3. Attentive and courteous service.
    4. Quality and presentation of catering.

    Andrea Pellettiere has over ten years of experience in the events and hospitality industry. She is a small business owner and the founder of Eleganza Meetings, Events and Conferences Inc., a full service agency providing a wealth of meeting, event and conference planning resources.